A blog dedicated to all things digital marketing!




Are Ads Right for Your Business?

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Are ads right for your business? The truth is, not every single business should run Facebook and Instagram ads for various reasons. To help you understand whether you and your business are a

Build Your Ads Using FREE Resources

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Facebook and Instagram ads are a paid form of advertising, but that doesn’t mean you need to pay for every aspect of your ads. Although you have to pay to run your ads, there are many FREE

How to Write Ad Copy if You’re Not a Copywriter

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One of the most important aspects of marketing is the copy! Before you let out a big *oh no sigh*, stick with me for a couple of minutes. Writing ad copy can be daunting, but it doesn’t need to be

How to Audit Existing Ad Campaigns

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Setting up your ads and switching the toggle to “ON” isn’t the last step in ad management. It’s just as important to make sure your ads are running at their full potential. Whether you just started

Search Engine Optimization (SEO)

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What is SEO, why is it important, and how can I improve SEO? Search Engine Optimization (SEO) is efforts made to increase organic website traffic from search results. SEO is free and there are

Why You Should Stop Boosting Posts

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If you are boosting posts, I’m urging you to stop and here is why….. Boosting a post only optimizes for engagement (likes, shares, comments). This can be great for growing brand awareness and