One of the most important aspects of marketing is the copy!
Before you let out a big *oh no sigh*, stick with me for a couple of minutes.
Writing ad copy can be daunting, but it doesn’t need to be something you overthink.
I will be the first to admit, my grammar / punctuation isn’t always the best and I am not an ad copy expert, but here’s the thing:
Your ad copy should reflect your brand voice!
For example: If you’re a silly, sarcastic, fun, bold brand, you do not need elegant, sophisticated, classy ad copy.
You want ad copy that will attract your ideal client. Here are 4 simple steps to creating ad copy that converts;
Identify your target audience. I know this is so cliché and you’ve heard it a thousand times, but truly get specific about your target audience. The more specifically you can craft your ad copy to their needs, the more effective your ads will be.
Jot down ideas around these four areas, remembering to keep your target audience in mind:
Put it together! Take the ideas you wrote down in each of the 4 areas above and put it all together in a way that flows logically and make your ideal client take the next step!
Create a few variations. Part of Facebook and Instagram ads is testing. Try testing a few different ad copies to see which performs the best.
Still unsure if your ad copy is scroll stopping? Don’t worry I’m here to help. Schedule a FREE 1-hour consultation with me and we can walk through your current ads, including the copy, and I’ll provide areas of recommendation, along with a game plan to get those ads running in top notch shape! Reserve your time here.