One of the most important aspects of marketing is the copy! Before you let out a big *oh no sigh*, stick with me for a couple of minutes. Writing ad copy can be daunting, but it doesn’t need to be

What is SEO, why is it important, and how can I improve SEO? Search Engine Optimization (SEO) is efforts made to increase organic website traffic from search results. SEO is free and there are

If you are boosting posts, I’m urging you to stop and here is why….. Boosting a post only optimizes for engagement (likes, shares, comments). This can be great for growing brand awareness and

If you’re not familiar with marketing, you’re probably wondering what the heck a sales funnel is? After reading this, you’ll understand what a sales funnel is and why it’s important!