What is SEO, why is it important, and how can I improve SEO?
Search Engine Optimization (SEO) is efforts made to increase organic website traffic from search results.
SEO is free and there are several ways to increase SEO:
- Have a simple site structure – Don’t over complicate your website. Make it super easy and simple for users to understand.
- Include a search box on your website – This is especially important if you’re an ecommerce business and/or have a blog!
- Boost site speed – The easiest way to find out your current site speed and what you can do to improve it is to use the Lighthouse Chrome extension. Simply add Lighthouse as an extension, visit your website and the specific page you want to test, click the Lighthouse extension, generate report, and review report. Here is the directions on installing and using Lighthouse: https://developers.google.com/web/tools/lighthouse
- Add keywords, page titles, and meta-tag descriptions – This is probably the most popular and talked about form of SEO. It’s exactly as it sounds! The purpose of SEO is to increase likelihood of appearing in search results. Keywords are descriptions of what your content is about, including words and phrases. It breaks down everything on the page – images, videos, etc. Meta descriptions refer to primary keywords listed on the URL.
SEO is important whether you’re running ads or not, but especially important when running ads because you need a website that converts to accompany your ads!
If you have any questions on SEO or how combining SEO with paid ads can help your business, please schedule a free 1-hour consultation by using this link. During this 1-hour we’ll review past and current marketing tactics, I’ll provide areas of opportunity, and we’ll put together a game plan to start achieving results!