The creative components to an ad are arguably the most important, for obvious reasons!
You need something that will make people stop scrolling..
Below are all the creative components to an ad. These can take some time to create, so I recommend getting a head start on these prior to setting up a campaign in Ads manager.
Media: Media is the visual creative. This could be an image, video, carousel, or collection. There are 3 different formats to consider when choosing which media to use: Feeds (square 1:1), Stories (full screen vertical 9:16), and Right Column (horizontal 1.91:1). If possible, create the same media in all 3 of those formats to ensure your ads are formatted correctly for every placement.
Primary Text: Primary text is the text shown with the ad. This is your chance to connect, grab your audience’s attention & invite them to take action. Primary text can be as long or as short as needed. This is a great place to explain why your service or product is unique, proof of your results, and invite them to take action.
Headline: Headline’s are optional, but I highly recommend having a headline. This is a short headline that captures the essence of your ad. This should be something short, but sweet, something captivating. For example: Don’t use “Grab the free guide”, instead tell them why they need the free guide “Learn how to double your leads”.. See how much more the latter headline peaks interest?
Description: Descriptions are also optional and while not as important, I still recommend adding one. This is additional text that shows on some placements, but not all. Descriptions should be short and description, but should not be the same as the headline.
Website URL: This is straightforward – the URL you want your audience to view. This could be a website, landing page, etc.
Display Link: Using a display link is optional, but I recommend using it if possible. This is a shortened version of your website URL that appears only on certain placements. The display link should still take visitors to the same page as the website URL.
Call to Action: This is the action you want ad viewers to take. Depending on your industry and the goal of your ad, you can select 1 of the following: Play Game, Contact Us, Donate Now, Download, Get Offer, Get Quote, Get Showtimes, Learn More, Listen Now, Request Time, see Menu, Shop Now, Sign Up, Subscribe, Watch more, Send WhatsApp Message, Apply Now, Book Now.
That’s it, my friends. Those are all the creative components to an ad!
Coming up with scroll-stopping content can be a challenge. If you’re stuck and need some guidance, second opinion, or assistance, please book a free 1-hour consultation! During this time we’ll go through your ads, I’ll provide areas of recommendation, and we’ll put together a plan to get you on track to achieving your goals. Book a free consultation using this link.