The first step to building an ad campaign in Ads Manager is to determine the Campaign Objective. There are many campaign objectives to choose from and some of them sound the same.
In this blog post, I am going to list the different campaign objectives and define them. After reading this, you’ll understand which campaign objective is the right fit for the ads you’re about to run!
Lets dive in!
To start, there are 3 categories of campaign objectives and 11 different campaign objectives:
Awareness: This is exactly what it sounds like – making people aware of your business and the value you bring. These campaign objectives are mainly geared toward people that have never heard of your brand.
Consideration: Now that people are aware of what your business has to offer, it’s time to get them to consider your offer.
Conversions: Your audience is aware of what you have to offer, they have considered it, but they haven’t taken the next step, yet…
Now that you understand the different campaign objectives, I want to explain the importance of selecting the correct campaign objective. If your goal is to make a sale (Conversion: Purchase), then running a Reach or Engagement campaign is not the correct objective.
Wondering which campaign objective is right for you or if you existing campaigns are set up correctly? I’m currently offering my 1-hour consultations for FREE. During this 1-hour we will review your goals, any existing campaigns, and I’ll provide areas of opportunity. Schedule your time using this link.